Marketing has become another interesting case in point for marketing software solutions. With the on-line and offline market scenarios, the data has really got visible and animated. Lot of marketing professionals are demanding the calculation of ROI of various marketing efforts enabled by CRM software’s. Further, the data also helps in incentivising the channel sales partners and establishing new territories. There are existing Marketing software’s but we get queries to customise the Marketing solutions and if required a rebuild. The marketing efforts have direct repercussions on production marketing and inventory and have to be tightly integrated with these Marketing software’s. To make it thinner the other department should have a visibility of marketing efforts relevant to them and information should the available in terms of filled orders and required inventory.