Mobile apps have become a staple in the digital world. And that doesn’t come as a surprise when considering that:
- The usage of mobile phones accounts for 52%of all online traffic
- 55% of companies owned by millennials have a mobile app
In the wake of the mobile-first digital economy, many businesses are building or looking to build their own mobile apps. But in the same vein, they must lend a thought to the practice of catering to modern-day users. For instance, about 61% of users never return to platforms that are not user-friendly.
To that end, creating a mobile app requires attention to detail and a flexible and efficient content management system (CMS) to work across devices. Having the best CMS is not an option anymore, but it has become a necessity in today’s mobile-first world. Let us understand the basics of CMS and how to choose one for your mobile app.
What Is a CMS?
A CMS enables editing, managing, and publishing content on multiple channels through a central control system efficiently and seamlessly. Choosing the right CMS can help your business make a difference between the success and failure of mobile apps.
How to Choose the Best CMS for Your Mobile App?
1. Omnichannel
The CMS should always be decoupled and combine the API-driven headless architecture with the front-end elements of the conventional CMS to achieve the best of both worlds. It is essential to provide a consistent experience across multiple touchpoints to the customers to drive more sales and accelerate customer loyalty.
2. Microservices Architecture
Modern businesses strive towards microservices architecture to utilize cloud technology to the utmost extent. It disassembles monoliths into a set of specific services developed, deployed, and maintained individually. All services, including payment gateway, inventory management system, and other mobile app functionalities, are connected via API (application programming interface). CMS should be able to slot seamlessly into every system.
3. Framework-Agnostic CMS
While most frameworks are open-source, the CMS should be framework-agnostic and should not be limited to working within the specific framework. The framework agnostic models make it easy to manage content and achieve unrestricted innovation and omnichannel marketing.
4. Intelligent Management of Content Workflow
The content goes through multiple stages, including requesting, sourcing, creating, reviewing, approving, and delivering. It is crucial to manage the workflow intelligently to ensure the highest level of efficiency and collaboration. Along those lines, it’s important to choose a CMS that will guide through a streamlined flow of planning, creation, revision, approval, optimization, publishing, reporting, and reusing content.
5. Scalability
Sudden spikes in online traffic, seasonal user fluctuations, and company-wide expansion can affect the consumption of your mobile apps and the CMS platform. To retain efficiency, choosing a CMS that scales in tandem with various usage patterns is important. The scalable CMS allows you to increase or decrease the capacity while providing resiliency in the face of change.
6. Multiple Language Support
It is essential to understand different user scenarios to achieve better insights into the features of your mobile app. When choosing a CMS, it is necessary to have high-quality translations, with Unicode support and relevant tools to display and edit multiple languages accurately. The pseudo localization tool can be very helpful in simulating translation requirements during the development process to ensure the absence of bugs.
7. Customer Behavior Analytics
CMS should have a powerful analytics tool to gather key user behavior insights and target and personalize marketing initiatives. Data analytics based on keywords and intent helps understand customers’ concerns. These elements can be leveraged to personalize the content and convert more customers. When analytics is combined with content in the CMS, it can help integrate and personalize the content across multiple platforms and yield good marketing results.
Get Started to Build Your Mobile App with the Best CMS
Now is the time to give wings to your dream mobile app with the CMS that suits your business goals. The best content management system should be capable of simplifying and ensuring the smooth management of content repositories across multiple devices. Choosing the best CMS platform is not challenging once you keep a check on the aforementioned considerations.
Looking to connect with a CMS expert for your mobile app? Connect with us to build native, cross-platform, or hybrid platform apps with high-end features and performance. Consult your business requirements with us today.