Mobile Application Trends Likely to Dominate 2023

by sagacity

Thousands of mobile apps are added to the Play Store and App Store every day. The existing ones are constantly updated and rolled out. However, over 80% of mobile apps fail to amaze customers. 

For businesses to realize success with their mobile applications, they must stay updated with the latest market trends. As 2023 is already here, let us check out the latest mobile application trends likely to dominate this year.


1. Rise of 5G

With faster speed and reduced latency, 5G has already become the new mobile technology standard. Compared to 4G, the 5th cellular network generation significantly increases the speed and reliability. Over 660 million smartphones worldwide are expected to be enabled by 5G by 2023, which accounts for approximately 4.5% of all mobile devices. 

The 5G technology will improve mobile application functionality, improve streaming, integrate virtual reality (VR) and augmented reality (AR) easily, enhance overall performance, and empower mobile applications to perform precisely in geofencing and geotargeting.


2. Wearable App Integration

Around 1 billion connected wearable devices were operational in 2022. Wearable technology such as fitness trackers has provided users with the convenience of receiving on-the-go notifications. 

As a matter of fact, Apple has tremendously improved the Apple Watch by equipping it with more features, redesigning the user interface, providing wallet access, and much more. Likewise, Google also touted a unified wearable platform that boosts the startup time of mobile apps by 30%, enables smoother animations, etc.

So, it is no surprise that the demand for mobile apps for wearable technology is increasing. Now is the time to develop next-gen mobile apps that provide an excellent digital experience to users on their wearable devices.


3. Foldable Devices App

The first foldable device was launched by Samsung. After seeing the popularity and engagement, these devices are getting immense appreciation in the industry. In fact, the foldable phones market is predicted to reach almost $65 billion by the year 2031. Designing mobile apps while keeping the rise of foldable screens will become integral going forward.


4. Superapps

Businesses today are shifting from single-purpose to multi-purpose solutions. The one-stop solution mobile apps are called superapps — like Facebook has extended the app from being just a social media platform to a marketplace. As more people are seeking convenience, a lot more superapps will enter the market in 2023, and rightly so. After all, they reduce the need to access a variety of point solutions for a variety of tasks. 


5. Advanced AI, Analytics, and Machine Learning Capabilities

As mobile technologies continue to evolve, incorporating advanced artificial intelligence (AI), analytics, and machine learning (ML) capabilities has become critical. AI and ML in mobile apps help drive gesture, voice, and face recognition. They further allow for analyzing user behavior, automating tasks, providing data-based recommendations and insights, etc. For example, Spotify offers customized playlist recommendations based on users’ analytics, behavior, and interactions within the app. 


6. Cross-Platform Mobile App Development

As per Statista, cross-platform technologies and frameworks are used by about one-third of software developers, with Flutter being the top choice. This number is going to increase in 2023 due to the increased usage of Android and iOS devices. Cross-platform mobile app development means running the application across different OS, using the same codebase.

There are strong reasons why giants like Walmart and BMW have developed cross-platform applications. Not only does the approach make app development faster, but it also saves costs, accrues higher ROI, and reduces maintenance efforts.


7. Beacons

Growing at a whopping CAGR of 59.8%, the beacons technology market is expected to reach $56.6 billion by 2026. Beacons help businesses understand buyers’ shopping patterns and personalize their experiences. This technology registers the proximity where the customer is located in the store and advertises the aisle-specific products, makes recommendations, and notifies specific offers through in-app notifications. The data relating to shoppers is the key to understanding how to connect with customers. 


8. Augmented Reality (AR) and Virtual Reality (VR)

The pandemic impacted several industries, including retail, manufacturing, and more. But, at the same time, it accelerated digital transformation across these avenues. For example, manufacturing businesses have started implementing VR to drive efficient inventory management, profoundly explore vehicle design and build, accommodate robust factory floor planning, etc. AR, on the other hand, works well to accommodate remote assistance. 

For businesses, this presents an opportunity to create apps that provide immersive experiences to tackle an industry-specific problem and keep users engaged.


In a Nutshell

Reliability, security, responsiveness, usability, flexibility, customizability, and performance — all these characteristics, along with the synergy with aforementioned trends, will define the success of mobile apps going forward. 

Want to drive frictionless user experiences with your mobile apps while ensuring high performance, security, and market relevance? Get in touch with experts at Sagacity today!


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